JAMES SQUIRE LASHES OUT WITH NEW FLAVOUR
With a passion for brewing unique, flavoursome beers, the brewers at the Malt Shovel Brewery have once again come up with another gem to add to the James Squire family of handcrafted beers – James Squire One Fifty Lashes Pale Ale.
Previewed on tap in a handful of venues around the country since June, this permanent addition to the James Squire family will be available nationally on tap and in pack from September 2011.
James Squire Chief Brewer, Tony Jones said: “We had been looking to introduce a Pale Ale to the James Squire range for some time – it’s clear this style is popular with Australian drinkers.
“Our brewers got together and experimented with a range of ingredients and different flavours before we came up with the final recipe for the seventh beer in our James Squire family.
“One Fifty Lashes is a refreshing Australian-style cloudy pale ale with restrained bitterness and a clean, smooth finish. It’s an easier-drinking beer than others in the James Squire range and a familiar style that Australian beer drinkers will recognise. The use of malted wheat also adds to its refreshing character delivering a beer with a fruity nose and hints of passionfruit, grapefruit and citrus,” Tony said.
James Squire One Fifty Lashes Pale Ale is poised to take advantage of the continued growth in the craft beer segment, the largest contributor to incremental growth in the Australian beer market over the past 12 months.
“We’re tapping into a huge range of drinkers who are not only looking for beers with flavour but beers that have a story to tell,” said Tony.
1 One Fifty Lashes Pale Ale will join the other six recently re-badged James Squire boutique beers which include Stow Away IPA, Jack of Spades Porter, The Chancer Golden Ale, Nine Tales Amber Ale, Sun Down Australian Lager and Four Wives Pilsener.
Earlier in the year, each James Squire beer received a new brand name and illustrative icon, bringing to life the rich tapestry of stories of James Squire’s life as Australia’s first brewer. The rebranding will also help drinkers more easily identify each beer in the range.
One Fifty Lashes Pale Ale is based on the true story of James Squire being discovered stealing ingredients from the stores to make the colony’s first batch of beer. The judge ordered 150 lashes… plus two barrels of ale!
Chuck Hahn, James Squire Master Brewer and founder of the Malt Shovel Brewery, says the new brew is definitely worthy of the James Squire name.
“One Fifty Lashes Pale Ale matches the high quality benchmark set by the existing James Squire beers with its own unique flavour and character,” said Chuck.
“That’s why we’re making it a permanent addition,” added Chuck.
 |
Posted by admin under News September 6th, 2011 |
Leave a Comment
You must be logged in to post a comment.
Related Posts
New James Squire Malt Runner: | July 2nd, 2010 |
The perfect companion on a winter’s night Latest release limited to 9,000 cartons Tuesday, 11th May 2010 – James Squire, the pioneer of craft beer in Australia, has unveiled its latest brew: James Squire Malt Runner. The limited edition beer is the most recent seasonal brew created by the team at Malt Shovel Brewery and will be available nationally from June 2010. Tony Jones, James Squire Chief Brewer, said, “Malt Runner lives up to its name – the [....]
James Squire teams up with celebrity chef Matt Kemp | June 2nd, 2010 |
Craft beer and food matching recipes the order of the day Australian craft beer specialist, James Squire, is challenging the convention of food and wine matching with a series of delicious and simple beer matched recipes. James Squire has teamed up with celebrity chef Matt Kemp, Head Chef and owner of renowned Sydney eatery Restaurant Balzac, to develop the recipes, which are specifically matched to the flavour profile of each James Squire beer. “Matt is one [....]
Beer Cartel: Online Boutique Beer Retailer | June 18th, 2010 |
A new boutique beer website, Beer Cartel, is bringing Australian and International beers online to the Australian public. The website was officially launched earlier this year. It was founded by owners Geoff Huens and Richard Kelsey with the aim of opening consumers’ eyes to the world of boutique beer. Director Geoff Huens said “We knew there was much more to beer than the mainstream brews found in most pubs and liquor stores but found them [....]
Tooheys Extra Dry 5 Seeds goes on-tap nationally | October 6th, 2010 |
Leading Edge ‘Ice Crushed’ Refrigeration Technology to be trialled Wednesday, 8th September – Tooheys Extra Dry (TED) 5 Seeds, Australia’s third largest cider brand, is set to expand into the tap market this spring as the brand continues to drive national growth of the cider category. TED 5 Seeds will be available on tap from Monday, 4th October in 600 venues around the country and will also trial leading edge ‘ice crushed’ refrigeration technology in thirty venues over the coming [....]
Beer served in dead animals | July 24th, 2010 |
A Scottish brewery has generated a storm of controversy by releasing the world's strongest and most expensive beer in bottles made from dead animals. Called 'The End of History', the beer sells at $855 a bottle and is 55 percent alcohol, UK newspaper the Telegraph reported. Scottish beer makers BrewDog made 12 bottles of the ale using the stuffed remains of seven stoats, four squirrels and one hare. Brewery co-founder James Watt described the ale as "the beer [....]