With a passion for brewing unique, flavoursome beers, the brewers at the Malt Shovel Brewery have once again come up with another gem to add to the James Squire family of handcrafted beers – James Squire One Fifty Lashes Pale Ale.
Previewed on tap in a handful of venues around the country since June, this permanent addition to the James Squire family will be available nationally on tap and in pack from September 2011.
James Squire Chief Brewer, Tony Jones said: “We had been looking to introduce a Pale Ale to the James Squire range for some time – it’s clear this style is popular with Australian drinkers.
“Our brewers got together and experimented with a range of ingredients and different flavours before we came up with the final recipe for the seventh beer in our James Squire family.
“One Fifty Lashes is a refreshing Australian-style cloudy pale ale with restrained bitterness and a clean, smooth finish. It’s an easier-drinking beer than others in the James Squire range and a familiar style that Australian beer drinkers will recognise. The use of malted wheat also adds to its refreshing character delivering a beer with a fruity nose and hints of passionfruit, grapefruit and citrus,” Tony said.
James Squire One Fifty Lashes Pale Ale is poised to take advantage of the continued growth in the craft beer segment, the largest contributor to incremental growth in the Australian beer market over the past 12 months.
“We’re tapping into a huge range of drinkers who are not only looking for beers with flavour but beers that have a story to tell,” said Tony.
1 One Fifty Lashes Pale Ale will join the other six recently re-badged James Squire boutique beers which include Stow Away IPA, Jack of Spades Porter, The Chancer Golden Ale, Nine Tales Amber Ale, Sun Down Australian Lager and Four Wives Pilsener.
Earlier in the year, each James Squire beer received a new brand name and illustrative icon, bringing to life the rich tapestry of stories of James Squire’s life as Australia’s first brewer. The rebranding will also help drinkers more easily identify each beer in the range.
One Fifty Lashes Pale Ale is based on the true story of James Squire being discovered stealing ingredients from the stores to make the colony’s first batch of beer. The judge ordered 150 lashes… plus two barrels of ale!
Chuck Hahn, James Squire Master Brewer and founder of the Malt Shovel Brewery, says the new brew is definitely worthy of the James Squire name.
“One Fifty Lashes Pale Ale matches the high quality benchmark set by the existing James Squire beers with its own unique flavour and character,” said Chuck.
“That’s why we’re making it a permanent addition,” added Chuck.

So please stay tuned for an all new Thirsty Experience!

Cheers.

Following strong results from a targeted tap launch in November 2010, Hahn White, a Belgian style wheat beer or ‘white’ beer will now also be available in a new 735ml wine shaped bottle, designed to share. Containing a lower percentage of wheat than traditional white beers for an accessible and refreshing taste, Hahn White has been brewed specifically for the Australian palate and climate. It’s also lower in alcohol than other full strength beers and is low in carbohydrates and sugar.
With its great taste and elegant bottle shape, Hahn White is set to make entertaining at dinner parties, BBQs and other social occasions effortless. Subtly spiced with essences of orange and coriander it’s excellent with food and makes a great alternative to wine.
Matt Tapper, Lion Nathan Marketing Director believes men and women who socialise together are increasingly looking for food and drinks they can share.
“The 735ml format of Hahn White makes it easier for friends to share a glass when they’re having drinks at the local, or when they’re sitting down to dinner in the evening ,” said Matt.
For the calorie conscious, a 735ml bottle of Hahn White is low in carbohydrates and sugar making it ideal for the contemporary Australian lifestyle where it’s all about getting the balance right, especially in the New Year post-Christmas holidays.
Hahn White again captures the true essence of a Belgian style white beer by being served the traditional Belgian way – with a slice of orange.
“It’s great on its own but for those who want to give the beer a sensory lift, serve it with a slice of orange. The serving style is called the ‘Carousel Ritual’ because cutting an orange this way is referred to as the ‘Carousel Cut,’” said Matt.
With its delicate coriander and orange notes, the beer can be served with a range of foods including fragrant Thai and seafood dishes. It has an alcohol content of 4.2% ABV and contains no artificial additives or preservatives.
Hahn White is also available in 330ml bottles and is now on tap nationally. A 735ml bottle will retail for around $8.99 with a six-pack of Hahn White available at a RRP of $15.99.

For your Tuesday afternoon entertainment, we have a trailer for the upcoming film ‘Venger’. The film is the first episode in a 3-part series and follows a race-car driver on a mission for revenge following the death of his fiance. It features four current Mercedes-Benz models with the sequel to include all the AMG models, including the SLS.

Below you will find more information on the film or you can skip straight to watching the suspensful trailer.

The filmmakers factor, FG Entertainment, The lab Sydney and Red Apple are proud to present:

‘VENGER: Episode One’

A short film sponsored by G-Brothers Mercedes-Benz and Petronas International.

Synopsis:

Following the murder of his fiancé, racecar driver Anthony McCullough becomes hellbent on revenge. Set loose by a ruthless detective, McCullough begins to follow a trail of clues. As he gets closer to finding the men responsible, he is drawn into a web of secrecy and betrayal that threatens to destroy his entire family.

ABOUT

Venger was created as a branded content film for the G-Brothers Mercedes-Benz dealership and Petronas Lubricants International by executive producers Marc Windon & Jesse Press of The Filmmakers Factory and writer/director Marc Furmie of FG Entertainment. The project was designed to merge strong storytelling and brand awareness with a concept that resonates with online audiences – eventually becoming the first episode in a web series. The screenplay was written by Marc Furmie, Shiyan Zheng and Vincent Andriano and follows a racecar driver’s mission for revenge following the death of his fiancé. Influenced by the classic action-revenge thrillers of the 70’s such as Bullitt, Death Wish and Dirty Harry, Venger showcases several current model Mercedes-Benz in an edgy and stylish framework.

The film was made possible by A-list crew, suppliers and facilities ranging from FG Entertainment, Tiger Tale Productions, Red Apple Camera Rentals, Cinoptix, The Lab Sydney, RedDot Sound Design, Steve Morris stunts and many, many more.

The story spans across three 15-minute movies.

Episode 1 is directed by Marc Furmie (Dark Horse, Death’s Requiem) and written by Shiyan Zheng, Marc Furmie and Vincent Andriano.

It was produced by Simon Ritch, Matt Inglis and Hadi Tieu-Vinh.

It stars Christian Clark (Gabriel, Crush), Henry Wells Nixon (The Pacific, Noise), Dan Mor (Underbelly, Cedar Boys), Jai Koutrae (Broken Sun), Bren Foster (Cedar Boys), James Caitlin and Amanda McConnell.

For more information, visti Venger Films.

The “Bottoms Up” Beer Dispensers use a plug system on they’re cups that when placed onto the dispenser it fills to the desired volume.

From the nightlife of Singapore to the awesome party strip in Phuket, Thailand, get ready for the ultimate South East Asia pub crawl adventure.

5 nights of wild partying with ZERO boring sightseeing.

Sentosa Island, Singapore – 1 night
Clarke Quay, Singapore – 1 night
Patong Beach (Phuket), Thailand – 3 nights
Naka Island, Thailand – 1 day trip (to a pub of course)
After bar hopping on Sentosa Island and Clarke Quay in Singapore for 2 beer-swilling nights, you’ll head to the hardest party strip on planet earth – Phuket in Thailand, where the very best pubs and bars you’ve ever visited await you.

In Phuket, you’ll experience 3 nights of incredible nightlife with non-stop party action incl. live rock bars, street partying, a selection of over 50 pubs and clubs on Bangla Road and the world’s greatest New Year’s celebration: Songkran, the Thai New Year (April tour only).

The hardest-rocking pub on planet earth, Rock City on Phuket’s Patong Beach, will feature centre stage on this incredible tour, with exclusive tribute bands pumping out AC/DC, Metallica and more, all night long.

You’ll be travelling like a rock star, with a private high-speed boat trip to Naka Island off Phuket, VIP entry into every pub and 4.5-star resort accommodation throughout, with no early wake-ups… and absolutely zero boring sightseeing!

This tour has no place for wimps.

Check out: http://www.asiapubtour.com/

The Babe: Zilda Williams
The Dude: Scott Windon
DOP and editor: Marc Windon
Producer: Jesse Press
Director: Luke McKay
Stills: Scott Mannion

The Thirsty team says thank you!

These days, the term macation gets thrown around more than a baseball at a Yankee’s stadium. Mancations have been a growing trend among close mates over the past decade, whether it be a fishing or camping trip with the lads, a bachelor’s weekend away before a big wedding or just a simple annual catch-up to avoid losing touch with your childhood besties.

This is a guest post by Thirsty Swagman

But are you sick of getting way too burnt at the same old fishing holidays, or getting eating alive by mosquitoes on that yearly camping trip? Or do you just want to make your next mancation that little bit more exciting because it’s your best mate’s big birthday?

For those that are looking for a little bit more exhilaration – the Euro Hard’n’Fast tour is the ultimate 12 day Lads-venture of a lifetime. Run by Tour Company; Thirsty Swagman, this fine adventure is an international pub tour that kicks off in the chaotic bliss of the beer tents at Oktoberfest. Here, you and the crew will be raising your stein with around 10,000 fellow pissed punters, to a traditional brass band that you’ll be swearing you’re seeing in twos.

If you don’t like beer then stay home because there’s plenty of it. The tents open at 10am and close at 10pm, so if you’re in for the full 12-hour workout, make sure your arms are up to the challenge – the steins are only sold by the litre. There are a variety of tents to drink from, all with their own theme. Don’t even think mid-strength or low-carb – these guys have no idea what that is.

Many other aspects of the trip that make it the ultimate mancation idea (other than the fact that it’s a 12 day pub crawl!), include an unforgettable roof-top drinking experience at a private residence worth about $8 million. Located up a mountain side in Austria – and 1200m above sea level – the unobstructed view here is easier on the eyes than Carmen Electra in a chocolate sauce bikini.

If that’s enough to float your boat, the pubs in this part of Austria just happen to serve drinks by the metre. If wooden racks of 10 drinks at a time aren’t enough for you – you can also order trays of schnapps in almost every flavour imaginable.

Speaking of odd flavoured alcoholic beverages – you and the lads will also get a chance to try a range of German ales and lagers in a tiny town called Bamberg. Bamberg is home to nine large breweries, along with 300 other breweries in the region, officially giving this old town the largest amount of beer per capita in the world. While you’re in the region, one must-try beer includes a dark ale that strangely resembles the taste of smoked pork. You’ve got to try everything at least once I always say.

Wednesday, 8th September – Tooheys Extra Dry (TED) 5 Seeds, Australia’s third largest cider brand,
is set to expand into the tap market this spring as the brand continues to drive national growth of
the cider category. TED 5 Seeds will be available on tap from Monday, 4th October in 600 venues
around the country and will also trial leading edge ‘ice crushed’ refrigeration technology in thirty
venues over the coming months.
With the cider category booming in Australia, TED 5 Seeds has helped propel category growth in the
past 12 months. According to Nielsen data, TED 5 Seeds sales have accounted for almost 50% of
category growth since launch in August, 2009 (Nielsen, MAT June 2010).
“TED 5 Seeds is already Australia’s number three cider brand and has proven to be an extremely
popular and successful addition to the growing Australian cider market,” said Lion Nathan Category
Director Jon Bradshaw.
“While the tap cider market has doubled in Australia over the past year, we believe the category is
yet to fulfil its potential, making up only 10% of total cider volume. We have identified this as an
opportunity for TED 5 Seeds and expect to once again drive category growth with the national roll
out of TED 5 Seeds on tap,” said Mr. Bradshaw.
Coupled with the national launch of draught cider, TED 5 Seeds will trial leading edge refrigeration
technology to serve ice crushed TED 5 Seeds in thirty venues throughout the country. The
refrigeration technology freezes TED 5 Seeds to -2⁰C. When poured, ice crystals float to the top of
the glass to form a layer of soft ice.
“We are very excited to be trialling this technology here in Australia over the coming months. TED is
renowned for being an innovative brand and ice crushed TED 5 Seeds will offer drinkers a unique,
clean, crisp and refreshing cider for the long summer months ahead,” said Mr. Bradshaw.
Customers wishing to order TED 5 Seeds on tap, contact Lion Nathan sales support on 13 15 13.