Asahi Super Dry
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In developing Asahi Super Dry, over five thousand people were interviewed about their likes and dislikes about beer. They found that consumers were starting to favor a clean, crisp taste over a full-bodied taste. (People defined clean and crisp as “refreshing drinkability and no aftertaste,” while full-bodied tasted meant “the deep flavor of beer.”) Asahi took this consumer information and gave it to their brewmaster, who then set off to make a truly unique beer.They created Super Dry, which had a crisp, clean taste while still retaining a full-bodied flavor. It was beer that could go well with many kinds of food. In fact, instead of using bread as a palate cleanser during their taste tests, Asahi prepared Japanese, Western and Chinese food to sample with a cold Super Dry.
Origin: Japan |
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Posted by admin under Beer of the week November 3rd, 2008 |
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