Ad Codes Widget
Beer & Brewer
Ad Codes Widget
Beer & Brewer

Cavalier rebrands, adds new pilsner

News
July 13th by

Cavalier Pilsner

Cavalier Brewing has marked its sixth year of operations with a complete rebrand and the launch of a new pilsner.

The new aesthetics aim to reposition the Victorian brewery as “bigger, brighter, bolder, more fun”, founder Heath Shirtcliffe told Brews News.

He said the company launched in March 2011 with “old world” theming around a knight’s head and sword, which it has long since outgrown.

The need for sharper branding had escalated with competition continuing to heat up among small breweries, Shirtcliffe said.

“I actually went into Dan Murphy’s to find my own beer and I walked up and down the aisle a couple of times and couldn’t find it,” he said.

Cavalier has simultaneously deleted its Courage Blonde Ale, which has been replaced by a new bohemian style pilsner.

The Pale Ale rebranded

Shirtcliffe said that despite Cavalier’s best efforts to convince people otherwise, ‘blonde’ is a word that Australian drinkers associate with low carb beers.

The pilsner joins the Brown Ale, Pale Ale and Imperial Stout in Cavalier’s core range, with the brown and pale both ranged in Dan Murphy’s in Victoria and NSW.

The overhaul follows substantial investments made by Cavalier on packaging quality, with the installation of a Leibinger bottling line in mid-2016.


Say Something!



Still Thirsty?

News

Aureus Chrysalis

The second beer to be released by The Mash Collective.

Jokes, Quotes and Facts

Beer cuts cancer risk

Thirsty For Beer.com

If you are frying a steak and mindful of your health, then marinate it in either beer or red wine.

News

Black Hops launches crowdfunding campaign

Thirsty For Beer.com

Black Hops Brewing: (l-r) Eddie Oldfield, Michael McGovern and Dan Norris Gold Coast-based beer brand, Black Hops Brewing, has launched a crowd...