VB going soft

It was recently announced that Australia’s highest selling beer, Victoria Bitter, will cut its alcohol content by 0.2% to 4.6% next month.

This action was taken in order to curb an increase in retail price, as ingredients (such as barley) have risen 20% due to the drought. This is in addition to the 0.1% decrease that occurred in 2005.

The Herald Sun interviewed a number of people and there was a general assumption that drinkers wouldn’t be able to tell the difference in the taste.

But the question must be asked – is it better to accept a price increase or buy what really is a different product for the same price?

If you don’t mind the decrease think of this. Over the past 3 years VB has lost 0.3%, so using that math, VB will turn into a light beer by 2020, and a non-alcohol beverage by 2055.

Seriously.