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AB INBEV AGREES TO SNOW BEER SALE

News
March 4th, 2016 by

AB InBev

Written by Andy Young, editor The Shout

AB InBev has announced that it has agreed to a deal with the Chinese government-backed China Resources Beer (CRB) over its CR Snow joint venture.

SABMiller currently holds a 49 per cent stake in the joint venture, which brews the world’s biggest selling beer by volume, Snow Beer. The deal will see CRB purchase the SABMiller share, as AB InBev continues a brand sell-off in order to gain regulatory approval for its acquisition of SABMiller.

The agreement values SABMiller’s 49 per cent stake in CR Snow at US$1.6 billion (AU$2.2bn).

In a statement about the deal, AB InBev said: “The transaction has been approved by the Board of CRB as well as by its majority shareholder and thus no extraordinary general meeting will be required for approval. Upon completion of the transaction, CR Snow will become a direct wholly-owned subsidiary of CRB.

“The agreement with CRB is conditional on the successful closing of the recommended acquisition of SABMiller by AB InBev as announced on 11 November 2015, which itself contains certain regulatory pre-conditions and conditions. In addition, this agreement is subject to any applicable regulatory approval in China, and AB InBev and CRB will work closely together through any such process. CRB’s acquisition of SABMiller’s stake in CR Snow is expected to close in conjunction with AB InBev’s acquisition of SABMiller.

“In connection with this transaction, Lazard and Merrill Lynch International are acting as financial advisors to AB InBev. Sullivan & Cromwell, Freshfields Bruckhaus Deringer LLP and Fangda are acting as legal counsel to AB InBev.”

Anna Ward, alcoholic drinks analyst with Euromonitor International said of the deal: “It comes as no surprise that AB-InBev has decided to sell SABMiller’s 49 per cent interest in CR Snow Breweries.

“There was a clear need to divest some portion of the Chinese business, as antitrust regulators would never have allowed AB-InBev to have a say in companies with 37 per cent total market share (2014 data).

“In a choice between the two, it makes far more sense to keep sole control of AB-InBev’s current business, ranked third by volume in China, than take a minority share in the largest company.”

So far deals have been reached with Molson Coors for the purchase of the MillerCoors joint venture as well as with Asahi for the purchase of the Peroni, Grolsch and Meantime brands.

Dan Murphys started to stock Snow Beer earlier this year, just in time for Chinese New Year.

Source: Beer and Brewer


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